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Seed to Cup Coffee Festival

Hawaii’s coffee industry might be famous worldwide, but it's also a big hit in the local community. This weekend is the popular Seed to Cup Coffee Festival, which draws locals and visitors alike each year, all sharing a love for coffee. This annual event is put on by The Maui Coffee Association and takes place Sunday, August 4th from 9am-4pm at the scenic Maui Tropical Plantation.

Harvesting coffee beans on Maui
Harvesting coffee beans on Maui

According to The Maui Coffee Association website, the club started in 2005 with just a few farms, but now “the membership has grown to over 100 members, including roasters, purveyors, enthusiasts and 32 farms.”

The Association creates events like the Seed to Cup Coffee Festival - which is now in its 12th year - in order to bring people together, educate the public, and generate awareness for the industry.

The central location of the Maui Tropical Plantation, right off of the Honoapiilani Highway in Wailuku, is right in front of the gorgeous West Maui Mountains, making it the ideal venue for the event.

roasted coffee beans
Roasted coffee beans from Maui, Hawaii

Brewing and roasting will be showcased throughout the whole day, with special demonstrations of coffee processing equipment provided by Big Island’s Captain Cook Trading Company.

The various farms present in the Festival will be represented through booths on the Planation grounds, where staff will interact with visitors, talk more about their processes, and give samples. In addition, Chef’s Table will be preparing coffee-inspired food for visitors, including a baking demonstration by the Mill House Restaurant.

Always the most popular segment at the Festival is the Barista Throwdown, where baristas from around the islands compete in a free-pour latte art competition while simultaneously offering the audience skills and tips. Sponsored by Old Lahaina Coffee, the baristas will challenge each other beginning at 1:30.

There will also be entertainment throughout the entire day, including winners from the prestigious Na Hoku Music Awards. Winner Benny Uyetake will perform, and Maui's own Eric Gilliom will perform with HAPA's Barry Flanagan, a popular duo that can be seen regularly at Nalu's Southshore Grill on Saturdays.

This Sunday, Maui locals and visitors have the chance to come together as a community and learn more about this staple of Maui’s agriculture. The list of farms participating and the order of events can be found on The Maui Coffee Association website.

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